Cover letters are a one-page document that is sent along with the resume when applying for a job. It is meant to introduce yourself to the hiring manager and let them know why you are a good fit for the job.

You should never use the same cover letter writing for different job applications. Your cover letter needs to show that you know what the job involves and what the company is looking for.

To do this you need to be specific about your skills and qualities and how they match the job or company’s needs.

Why should you customize the Cover Letters?

When you customize your cover letters, you show that you care about getting the job.

• It takes research and hard work to be able to customize your cover letter accurately. That kind of effort is seen by the hiring manager and it can be the things that separate you from the others. If you are willing to put this kind of effort it will be surely noticed by the hiring manager and will increase your chances to be shortlisted from the huge pack of candidates waiting with their resume in hand.

If you customize your cover letters, then you can explain exactly which job you are applying for and how you are suitable for it.

• Most of the time the hiring manager who gets your resume is responsible for filling several positions within the company or for other organizations as well. When you customize your cover letter, it’ll let the hiring manager know exactly what position you’re applying for or interested in and why you are suitable for the particular job.Also, they might remember you if next time they come across a vacant seat for the similar job profile and you might get a call to be interviewed.

If you customize your cover letters it can add more information to your resume package.

• When you customize your cover letters, it is easy to point out the features of your background that particular companies would be interested in as every company or an organization have different requirements when it comes to hiring a candidate for a particular job, keeping in the value for the company’s brand name.

Here are the simple ways that can make your cover letters specific to what is required:

• Find out who to address it to – 

Try not to address your letter “To Whoever It May Concern” instead find out who to address your application to. It takes a little bit of effort, but it’s worth it. If you manage to find out the person’s name, don’t use their first name. Use either “Mr.” or “Ms.” and their last name instead.

If you are unable to get the name of the suitable person then address them by “Dear Hiring Manager”.

• Find out more about the job you are interested in/looking for – 

The skills matching the profile of the job can give you some ideas for things to mention in your cover letter. Understand the skills that you would like to highlight to match the job requirement. Showcase your talent by highlighting the Transferable, Interpersonal, Organizational and Technical skills as per the job demands.

• Find out more about the company – 

Try to match your professional values and ethics as of the company’s brand value and environment. Understand the type of candidate and required skill-set they are looking for. Gather information from online media or the company’s.

• Find out more about the hiring manager – 

Understand the basic nature and mindset of the company’s hiring manager and how willing he is interested to give chances to candidates of a specific Try to know more about his way to deal with the candidate to get the best out of him/her. Gather information from the people who have already interviewed there (if u know someone).